Brand Essence
Brand Evolution
Who we’d like to be.
We heard a very real desire to elevate and express love in all of its many forms, to better connect with women in the entertainment space and in life in this modern time.
Live up to the quality of our content.
Our brand expressions should feel cinematic, confident, premium, and relevant to the caliber of our shows, talent, and titles.
Keep the spotlight on the story.
We make sure our visual system grounds our content and our characters. It should never overpower or pull focus away.
Logo Evolution
Logo Refresh
Concept: Illuminate
Light is the language of modern storytelling.
Typography
Logo + Tagline Upgrade
Brand Color System
Brand Package Design System
Tune-In System
- ID for Original & Seasonal Programming
- Over Live-Action and Fullscreen
- Generic and Branded
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