& NBC News Group
Program: Stay Tuned
Network: Snapchat, Tiktok
Here’s a reel of our favorite bespoke map selections, made for over 10 million Snapchat and 1 million Tiktok subscribers of Stay Tuned, reporting the biggest stories and the latest breaking news from NBC News.
Royal Roadrunner founder, Jan Tompkins-Jackson, worked with NBC News Digital & NBC News Group for several months to test launch & improve their smart & bespoke maps interface system for the NBC news show on social media, Stay Tuned. During this time, we created over 40 bespoke maps on-demand.
Challenge: Building bespoke maps on-demand on a tight timeline. Establish and improve the standards of practice for new tools.
Solution: Implement several smart customizations to improve the beta template designs so that it’s even easier to make revisions quickly. Craft a proprietary technical training guide to aid the staff animation team with expediting each step of map creation. To speed up topic-based production troubleshooting, Jan also edited an easy-to-use set of video tips that cover the more advanced application features for map making.
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